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MISSION MASTERCLASS

Have you ever dreamed of a corporate career which comes with the privilege of traveling the world in an industry that is exciting, thrilling, diverse and extraordinarily friendly and social? If the answer is yes, then the event management industry is definitely for you!

In just five days we will provide you with our combined professional decades of knowledge, giving you all the know-how, tools, templates, processes and contacts to become part of the incredible MICE industry. We will talk you through the whole journey from planning to the execution of UK and global conferences, incentive travel and corporate and private events. We will help you start to build a portfolio of clients and network of quality suppliers and then finally how best to take the first steps to join this fast moving and fun industry, whether you are looking to join an agency, start an agency or look to the opportunity to join Glow as an independent agent.

Mission will be holding the five day course at three locations throughout the UK. Please see below for full details.

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TUTORS

Your course tutors, Sean Kingwell and Louise Love have lived and breathed this exciting industry for many years organising all types of events globally, with the largest being an event for 7,000 delegates. They have worked in the industry from the ground up, learning the pitfalls and loving the highlights. They have many stories, tricks of the trade and lessons learnt to share on the course.

MISSION OFFER

After the Mission Masterclass has ended, Sean & Louise would like to offer the first ten registered applicants for each course one-on-one tuition. This is a great opportunity to have one-on-one mentorship to further your event career.

COURSE RUNNING ORDER

DAY ONE

INTRODUCTION TO THE MICE INDUSTRY (Meetings, Incentives, Conferences, Exhibitions / Events)

VENUE FINDING FOR MEETINGS AND CONFERENCES

  • Taking and creating the brief: Keywords, jargon, room set ups, delegate packages – making sure you have all of the info you need to deliver a solid proposal
  • Location, location, location: How to establish the best location UK and globally to match your clients needs
  • How to source the best venue to match your clients brief
  • Understanding and working within your client’s budget

EVENT LIVE BRIEFING ASSIGNMENT
– This afternoon you will be set a live event brief to be assessed on Friday.

AFTERNOON SITE VISIT
The real deal…. Site visit to local hotels – How to conduct a site visit, which questions to ask

DAY TWO

MEETINGS AND CONFERENCES

SUPPLIERS
Finding, contracting and management of suppliers – Contracts / payments / contacts / pulling it all together

ONSITE EVENT MANAGEMENT – LARGE SCALE EVENTS
– Registration / Logistics / Time Management / Delegation / Accommodation

AUDIO VISUAL INDUSTRY GUEST SPEAKER
A talk from one of the leaders in this AV field to fully understand why AV is so important to the success of your event and can help you win the bid

DAY THREE

CORPORATE & PRIVATE CELEBRATIONS OF ALL SHAPES AND SIZES

  • Overview of the different types of events – Team Building / Fun Days / Parties / Dinners / Charity Days / Training / Fashion Shows / Awards / Sustainable
  • Understand how to create a WOW factor and match the clients brief
  • Licences / Public Liability / First Aid /

INDUSTRY TECHNOLOGY

  • An overview of industry technology that can help you get ahead in the industry

DAY FOUR

LIVE BRIEF

INTRODUCTION TO INCENTIVE TRAVEL

  • Taking and making the brief: Key words, jargon – making sure you have all of the info you need to deliver a solid proposal
  • Location, location, location: How to establish the best location with a WOW Factor to match your clients needs
  • Understanding and working within your client’s budget
  • Writing and designing your proposal

INDUSTRY GUEST SPEAKER: WHAT IS A DMC?

  • Working with Destination Management Companies to create incredible incentive experiences
  • A talk from a leading DMC Representation company and an introduction to a selection of DMCs

DAY FIVE

THE INDUSTRY NUTS AND BLOTS

  • Finding and retaining clients
  • Pitching and presenting your ideas
  • Writing and designing proposals
  • Manage clients
  • How to sell to your clients
  • Commissions / margins / Add-on services to increase margins

EVENT BRIEF ASSESSMENT AND CRITIQUE

FINAL Q&A WITH DRINKS RECEPTION

COURSE LOCATIONS AND DATES

BRISTOL

THE BRIGSTOW HOTEL
MONDAY 28TH SEPTEMBER – FRIDAY 2ND OCTOBER 2020
£1,499

Address: The Brigstow Hotel, 5 – 7 Welsh Back, Bristol BS1 4SP
Accommodation: If you need to stay overnight, we have agreed a reduced rate of £79 BB per room per night for course students.
(Based on sole occupancy)

BOOK YOUR PLACE ON THE BRISTOL COURSE NOW!

MANCHESTER

DOUBLETREE BY HILTON MANCHESTER
MON 30TH NOV – FRI 4TH DEC 2020
£1,499

Address: DoubleTree by Hilton, One Piccadilly Place, 1 Auburn St, Manchester M1 3DG
Accommodation: If you need to stay overnight, we have agreed a reduced rate of £110 BB per room per night for course students.
(Based on sole occupancy)

Please email sean@gowithglow.com with your details if you need to stay.

LONDON

DOUBLETREE BY HILTON DOCKLANDS RIVERSIDE
MON 1ST FEB – FRI 5TH FEB 2021
£1,699

Address: DoubleTree by Hilton, 265A Rotherhithe St, Rotherhithe, London SE16 5HW
Accommodation: If you need to stay overnight, we have agreed a reduced rate of £175 BB per room per night for course students.
(Based on sole occupancy)

Please email sean@gowithglow.com with your details if you need to stay.

There are limited places on each course so please hurry to avoid disappointment / To hold your place we will require a registration deposit of £500 / Final payment due four weeks before the course start date / The course is inclusive of a daily lunch plus hot and cold refreshments throughout the day and drinks receptions on the final day / Social distancing guidelines will apply (If still required).